Oskar Eichler: Build a Bigger Fanbase with Better Data, Not Bigger Budgets

Oskar Eichler is the Founder & CEO of Songstats, the leading music analytics platform trusted by more than 10,000 artists, labels, and industry professionals to track real-time performance across 14 major streaming and social platforms. A serial entrepreneur and music producer, Oskar previously founded and sold Arcane, served as COO of 1001Tracklists, and built a YouTube channel with over one million subscribers. Today, he's helping creators leverage data, AI, and social insights to make smarter marketing decisions while building sustainable careers in music.

In this episode, Oskar joins Michael Walker to explore how independent artists can use music data, social media analytics, and AI to make smarter marketing decisions, build stronger brands, and create authentic connections with fans.