Romain Vivien: The Rise of Local Artists on Global Platforms

Romain Vivien is the Global Head of Music and President of Europe at Believe, one of the world’s leading digital music companies supporting independent artists and labels. With nearly 30 years of experience, including senior leadership roles at Virgin and EMI, Romain has been instrumental in shaping Believe’s global music strategy across 50+ markets. A passionate advocate for fairness and transparency, he continues to champion artist development, identity, and storytelling as essential pillars for success in today’s rapidly evolving music industry.

In this episode, Romain shares how independent artists can thrive in a digital-first music landscape by leaning into authenticity, storytelling, and the power of local music movements.