Andrew Southworth: Cracking the Code on Spotify Growth for Indie Artists

Andrew Southworth is the founder of Genera Studios, a marketing expert, music educator, and entrepreneur known for helping indie artists scale their streaming numbers and build loyal fanbases. With a background in engineering and a passion for music, Andrew has merged data-driven strategies with creative artistry to empower musicians in today’s digital landscape. Through YouTube tutorials, consulting, and advertising services, he has helped thousands of artists generate real results—often hitting millions of streams—while maintaining artistic independence and building sustainable careers.

In this episode, Andrew Southworth breaks down the core marketing strategies that actually move the needle for indie artists in today’s streaming economy.