Andrew Apanov: Mastering Short-Form Content for Artist Discovery

Andrew Apanov is the founder of Dotted Music, host of the Music Growth Talks podcast, and a veteran digital marketing strategist with over 20 years in the music industry. From his days as editor-in-chief at Ultimate Guitar to mentoring artists and managing campaigns for global music brands, Andrew blends deep industry insight with practical growth strategies that empower musicians to thrive in a saturated market.

In this episode, Andrew shares the real mindset and marketing strategies today’s artists need to stand out and build thriving communities around their music.