Will Cuming: The Key to Sustainable Careers for Independent Artists

Will Cuming is a Platinum-certified artist and Product Development Manager for Community Music, where he’s building a revolutionary tech platform to empower independent artists. Known for his work as LANKS, he’s toured with Rüfüs Du Sol and Glass Animals, and brings a rare mix of artistry, tech expertise, and industry insight. Will’s passion for redefining artist independence fuels his mission to merge creativity, data, and community in the evolving music landscape.

In this episode, Michael Walker and Will Cuming dive into the music industry's transformation, exploring how technology, fan engagement, and strategic innovation empower indie artists to thrive in a crowded marketplace.