Nimrod Axoulai:
... who are musicians, and I think content creators in general and creatives in general, when they find ways to promote themselves, it should feel authentic. It should be authentic. They should work with people who care about their craft. And I think it's sometimes truly missed out when musicians who put so much effort into their music, they don't put as much effort on investigating who's promoting their content and how they promote their content.

Michael Walker:
It's easy to get lost in today's music industry with constantly changing technology and where anyone with a computer can release their own music. But I'm going to share with you why this is the best time to be an independent musician, and it's only getting better. If you have high quality music, but you just don't know the best way to promote yourself so that you can reach the right people and generate sustainable income with your music, we're going to show you the best strategies that we're using right now to reach millions of new listeners every month without spending 10 hours a day on social media. We're creating a revolution in today's music industry and this is your invitation to join me. I'm your host, Michael Walker.
All right. I'm excited to be here today with Nimrod and Netta from MySphera. So, MySphera is a platform that helps music artists to promote their music by connecting with tastemakers and being able to sync up your music with the right people, with an audience so that you can grow your audience and be able to reach more people with your music. So I'm excited to talk to them today about specifically, I know that one of the biggest challenges that a lot of artists struggle with is just that it's so easy to make music now. It's so easy to put it out online that it's become a little bit saturated. It's kind of harder to figure out how do I stand out and how do I reach people. I'm so looking forward to connecting on music exposure and how to stay engaged and be able to gamify things with your music and some great stuff that I'd love to geek out on. So, thank you so much for taking the time to be on the show today.

Netta Tzin:
Thank you for having us, Michael.

Michael Walker:
Absolutely. Cool. So this is kind of a cool scenario. Usually, it's a one-on-one type of conversation, but I got two for ones today, so excited to see how that group conversation goes. So to start out with, I'd love to hear from both of you a little bit about how you got started and where the idea of MySphera came from.

Nimrod Axoulai:
So, Netta and I both come from the world of music curation and content curation working in nightlife and radio programming, and on the other hand, we always shared common love for tech, both working with different technological companies, and we felt there was some kind of gap in the way music was exposed and the ways that music was exposed through different routes. We felt that blogs and many different outlets really ruled how music was introduced to new audiences. And we felt we can really find new ways to introduce music to new audiences. And we thought the emergence of playlists and YouTubers and content influencers and we thought to ourselves, this could be a great opportunity for musicians of all kinds. And we said, let's make a place where musicians can be introduced to those content creators, those tastemakers, the people whose opinion matter and hold their possibility to be introduced to quite a serious audience.
And we thought to ourselves, how we can make even more fun and let's make it a service and not a marketplace. Not somewhere that is a big directory that you need to analyze all the different names and things. We thought to ourselves, how cool would it be if it would be an automatic matchmaker, if it would become something that is completely streamlined. So this was the general idea behind MySphera. Since then, we created our tastemaker app where over 1,000 tastemakers get music to us on a weekly or biweekly basis. And we work with hundreds of musicians every month introducing them to new audiences and that's where we at the moment.

Michael Walker:
Very cool. Netta, do you have anything to add to that?

Netta Tzin:
I think Nimrod pretty nailed it and grasped the vision and the operation behind MySphera. I would add one more little thing regarding at the orchestration of the platform. So one other thing that was very important for us was to also reduce the friction, both for musicians as Nimrod mentioned, that they won't need to invest a lot of time and energy on finding the people and finding ways to reach out to them and writing them long emails and stuff. And also, to reduce the friction for the content tastemakers that are getting these applications to be reviewed for their music. We wanted to put a lot of emphasis on the music itself and to make sure that the right music will reach the right person that can translate to actual selves.

Michael Walker:
Very cool. Well, one thing that I would love to clarify is the idea of a tastemaker. So when you say a tastemaker on the platform, is that referring to someone that has an audience of some form or specifically when you look at tastemakers on the platform, what do you say are they primarily are comprised of?

Nimrod Axoulai:
So first, it's some kind of a triangle. They need to have a passion for music discovery, they need to have an audience. We focus on micro to nano-sized tastemakers. It means they're up to 50K followers across the different platforms. And lastly, they need to communicate music through their content. They could be a yoga instructor who curates playlists for her students or a gamer that plays Call of Duty with certain music in the background. Or it could be just a playlister who loves curating the coolest playlist for chillhop or Lofi and even some kind of more traditional ways like radio personalities and DJs and even magazines. So this is the wide stroke and wide spectrum of tastemakers.

Michael Walker:
Gotcha. Okay. So it's a little bit like that word influencer. So it's someone that is either a creator or an influencer or a tastemaker, but they have an audience and they're maybe creating content that includes music and that's what gives them that collaborative nature of being a good fit for presenting music too.

Netta Tzin:
I think putting the emphasis on music is one of the most significant aspects of it and also for us is creating some sort of interaction and engagement with the music. So we are calling them tastemakers and you kind of separating it or trying to separate it from the wide conception of influencers in that sense that this is not quite of how it is perceived as the business of influencers. There are people who first and foremost, they really enjoy listening and discovering new music. They're excited. It's like they're the feeling that you're excited when you find that attune that you like and you send it to your friends and like, "Check it out. Oh, my God, it's so amazing." So having that claim running within their vein.

Michael Walker:
Cool. That makes a ton of sense. And the one thing that speaks to I think is the mistake that I see pretty often, and this is probably part of why you really want to make that emphasis on tastemakers versus influencers, is that there's sort of this idea of wanting to have a viral hit or wanting to get in front of as many people as possible. But then, there actually there is a different level of engagement that comes depending on just because you go viral with a song doesn't necessarily mean that you're bringing the right people, you're going viral in front of the right people. If you go viral for something totally unrelated to your music, you have a funny meme or something, then sure, there'll be some overlap between your music and that.
But that's not nearly as powerful at having a song go viral in front of people who are primarily focused on the music and that's kind of the piece of it. So it sounds like what you're saying is when you're looking for tastemakers, you're looking at people who don't just have an audience that is not really connected with music, but it's people who deeply care about their music and they're able to express that and so that it's a better fit or a better candidate for musicians to connect with.

Nimrod Axoulai:
Yeah, totally. I think that one of the internal slogans we use for the mics for HQ is that songs are not shampoo. You can't just put them out there through those different influencers that really don't have a connection to what they are promoting. You can feel it, you can sense it, and it's so important for musicians and I think content creators in general and creatives in general, when they find ways to promote their selves, it should feel authentic. It should be authentic, they should work with people who care about their craft. And I think it's sometimes truly missed out when musicians who put so much effort into their music, they don't put as much effort on investigating who's promoting their content and how they promote their content. And sometimes it comes out, I don't know, as perhaps redundant or perhaps a little bit shallow. But sometimes there is a huge gap between how they're perceived, their content and the value they put into their content and how they put out there. And I think for us, it's one of the main challenges we see in musicians that arrive to us face.

Michael Walker:
Awesome. So on that line, I would love to hear some of your insights and sort of takeaways now that you've built this awesome platform that's really connecting musicians with the right tastemakers and the people that are more aligned, there's more congruency or authenticity with that connection. What would you say are some of the biggest lessons or biggest tips when it comes to really building more organic community or one that resonates with your music and on multiple different levels and finding the right tastemakers for you, specifically for your music?

Netta Tzin:
I think it's a great question. We can start out, I mean, we're looking at it from a artist's perspective. I think that this era and these past few years and looking to the future, it's a really great time to be an artist. Reason for most is because there are so many tools from being music that hasn't been available before. And we see it with a lot of independent musicians that are producing their own music and integrating it with their masters and being able to distribute it by themselves through different own distribution services. And throughout the different social platforms that enables them with a lot of opportunities to expose their music and to be creative and going that direction. And yet, and challenge that it brings obviously is that around 50 to 60K tracks. The new tracks are being uploaded to streaming services every day. So it is getting more challenged to be noticed, let's say with the independent tool.
And I think that one of the things that can be really helpful is first and foremost, to constantly be creative and yet finding something that you relate with as an artist or a way of communication or a visual that you relate with or anything as such really represents you and feel authentic about it. And going with it is something that I believe that can really help. And the second thing which I think relates to our other phase or the youth product that we have under the umbrella of MySphera is putting more emphasis on everything that has to do with fan engagement and building your fan. Turning from random audience or a random followers into fans and working alongside with your fans in order to build your network, to build your community, to build the foundations of what can help you grow and reach more audiences and more notice when there are in the bigger sphere.

Michael Walker:
Awesome. It definitely seems like the cornerstone for musician success is really around the community that they build and the connection with their fans and that especially for an early artist, that engagement or that connection. A lot of times, like you're saying, the fans really can, there's a movement where everyone is looking to grow the artist together. You might have a street team where the fans are actually looking to connect and help support the artists and bring in their fan friends. So I'd love to hear some ideas, or what are some ways that you've seen artists be able to create a deeper connection with their fans and really kind of enroll them as members of the community so that they're all a part of this movement together?

Nimrod Axoulai:
So I think that personally I really love the use of discord for different musicians. I think it's a great tool for community building and audience ownership. I think Netta touched on a very important point. Nowadays, as musicians and content creators in general, you're expected to be around various platforms with different content types that you're creating and this creates a very scattered audience. It's not certain that your audience on Instagram will be the same as your audience on TikTok, and it doesn't mean there will be even some overlap. So you might have very discreet audiences scattered around those different platforms. And it's very important to find a way to connect all of them in one place where you can communicate with them directly.
And I think maybe it would sound very old world and parenthesis, but amazingly, it's extremely powerful having a powerful newsletter where you communicate with your audience about everything or a discord when you sometimes pop up and just talk to them directly. It can create a massive impact and people would feel so special. And lastly, I think another great platform is Patreon. And I think you can learn from many podcasts out there that use the platform. This is a great way to introduce unique content to your community. It's a great way to monetize and it's so critical to make sure that they're all in the right place to get the most out of you and to support you. And as you said before, to amplify every action you take. So I think these three platforms are extremely important for musician nowadays.

Michael Walker:
Awesome. Yeah, thanks for sharing that. And there's so much gold and what you just shared, especially as it relates to building your own platform. Because you don't really know, like on Instagram, if Mark Zuckerberg decides to change the algorithm, then all of a sudden, you lose access to those people because you don't own your audience on Instagram. Mark Zuckerberg owns your audience and you don't own your audience on TikTok. China owns your audience on TikTok. So having your own email list, having your own tribe text message list is so important. Actually, we have a straight team software that we developed with Modern Musician that is a CRM platform. So it does email, it does text message sort of community for text messaging, mail trend, active campaign for emails, and there's also a subscription tied into it as well. So there's membership, so it's sort of the Patreon tiers as well.
So that's sort of our big contribution that we're really trying to lean into as our number one thing is our straight team platform and helping artists have a platform that they own. So if they cancel their account, they can export their audience. We don't own their audience in the same way that Mark Zuckerberg owns their audience on those different platforms. So a 100% on the same page in terms of regardless of whether it's street team or any active campaign or any platform like that, kind of owning that relationship with that audience is so important.
Awesome. So in terms of that, another good question that comes up is around... Because even if you do have your own platform, at the beginning, no one's on that platform because they don't know who you are yet and they don't really care about you, they haven't heard your music yet necessarily. So what are some ideas for specifically bridging the gap between TikTok or Instagram or these other platforms that maybe you can use those to reach new people for exposure. But then, they're actually bringing them into your own email list or into your own straight team, your own community. What are some ideas or things that you've seen working for that?

Netta Tzin:
One of the greatest examples that I think for any artist and in particular for emerging artists or independent artists that I can bring is a musician or someone who is working and creating these spheres is also to recommend and share the music that you resonate with. So spotlighting a fellow artist that you love or sharing some of your influences or stuff like that. These are things that first and foremost, they kind of peel off another layer of connecting an artist with their audiences by also bringing something back to them. But also, more interaction and the more connection with the different types of audiences and reel them into being interested in the stuff that you are doing as the artist. So this is the definitely one way.
I think that also if we can add on to what these tools, all the smart links that have the options to write into subscribe to mailing list or creating some sort of different challenges that can get people into. If you want to get more out of this then or get future stuff from your exclusive content for instance. So we saw with an exceptional artist that it's working, that is based in Israel but has an international audience that he offered his audience to communicate, to interact with his content and they got an unreleased track of his through their email. So a lot of them opted in and joined the mailing list to get it. And now, they will get more information from him in the future, so will be engaged to the mailing list. So these kind of things I think for starters are things that can really help also, to navigate between different platforms but also to get people to opt in.

Michael Walker:
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So a lot of the people that you hear right here on the podcast are they're live interacting with you personally. So imagine being able to connect with them directly. On top of all that, you'll get access to our private music mentor community and this is definitely one of my favorite parts of music mentor and maybe the most valuable, is that you're going to have this community where you can network with other artists and link up, collaborate, ask questions, get support, and discuss everything related to your music career. So if you're curious and you want to take advantage of the free trial, then go click on the link in the show notes right now, sign up for free. From there, you can check out all of the amazing contents, connect with the community and sign up for the live masterclass that happen every week.
This is a gift for listening to our podcast, supporting the show, so don't miss it out. Go sign up for free now and let's get back to our interview. Super smart. So, it sounds like what you're saying is that one of the best ways to have people opt-in is by offering them something exclusive or a free gift of some kind, whether it's an unrealised song or it's some exclusive content, something wouldn't be able to get anywhere else by joining the community. Awesome. Nimrod, any additional ideas or thoughts around the process of enrolling people into the list?

Nimrod Axoulai:
Yeah, so I think what Netta said is extremely powerful and I would add a small thing. Sometimes we don't understand what the resources we can provide to our community and that is when we need to think long and hard and see how we can reward them. I think the example of giving an exclusive sneak peek to an unreleased remix or asking your community about what do they want to hear on your next live show or your livestream. Or just surprising one of your audience members with, I don't know, like a special video message. Just understand how you can leverage your different resources. It's something this completely powerful, and you can create really impactful giveaways that way without splurging too much cash. Many people think that resources directly translate into something fiscal, into something with monetary value, but it's not correct. You can create as much impact by creating something highly personal and something that is really unique.

Michael Walker:
Very cool. One thing that we're building in the industry team right now that is probably the biggest, the thing I geek out about most right now is something that we're calling music relics and I know that there's been like waves with NFTs and music NFTs a lot of hype and a lot of skepticism and back and forth. But these Music Relic NFTs are something that I'm really excited to be able to include that basically grant a fan access to one of your tiers of your inner circle. And your inner circle, you could think of it like a Patreon, might have three different tiers of your inner circle. And someone could either subscribe to get access to one of those three tiers and get access to unique content. Or if they happen to own one of the limited edition on Music Relic NFTs, then they could get access to the inner circle without having to purchase the monthly subscription as long as they own that one relic.
And aligned with that is actually having maybe a dollar per month level of your inner circle, that you have a limited amount of free NFTs that you're giving out as a gift and exchange for someone getting that dollar per month level. And that way, you could actually offer so something valuable, that's totally digital, it doesn't take any extra work on your part. But it can bring them into your community and 100% in line with what you just said, like offering a free gift and it doesn't necessarily have to be physical. But it sounds like what you're saying is that there's a lot of different options. You just have to creatively brainstorm what is it that your fans are actually interested in, have a conversation with them. Any additional thoughts to add on that?

Netta Tzin:
I think it's super exciting what you're doing and I totally feel like the future heading in marching towards that direction. And one of the things that Nimrod also mentioned, we've both been working in curation and we've been working in different aspects with artists in the past. One of the things that I think a lot of times maybe missed out, not in person, but rather than the action to take on is find the people who believe in you first. Those people who might be complete strangers or they might be from one inner circle or another, but that they discovered your music and they're avid fans at the moment. And maybe they're one among five that you may have at the moment. So then, an artist might feel as if they're still struggling and building their fan base and that there's so much to do and the little tools or little access.
But it's not completely true because if had to work with those people for an example, and building yourself alongside with them with examples what you guys are building. Or it can be like different rev share options in them, being invested in some way or another in track or along the line. But they have been there from the start and they can be translated into ambassadors along the way. I think it's a lot about first knowing how to identify those people, which can be challenging as you mentioned when working with scattered audience on different platforms. And the second thing is also knowing how to empower them and how to reel them in the process.

Michael Walker:
So good. It does seem like, especially when it comes to music, it really expresses our identity so much that really when we have a favorite artist or we have a favorite song, it's more about us and how we relate to that song and our experience and how we identify with it and creating that sense of identity for the fans. And when you say being able to clearly identify who are the fans, who are there first before everyone else, it seems like as musicians, a lot of times there's sort of a hipster feeling of, I was the first one to discover this artist and I want to fit into proof that I was the first one. So being able to provide that is a really cool idea.
And also, when it comes to art in general, the fact that you can buy the Mona Lisa for $800 million but Let It Be by the Beatles has never been purchased for more than a dollar, seems like there's a missed opportunity there in terms of how you value the art. And so, that's one of the reasons I'm so excited about the music NFTs and creating an actual tangible limited addition of these songs, to be able to help identify those fans who were there at the beginning. Because that $1 or 10 or $25 they spent on that initial 1 of 50 NFTs or Let It Be by the Beatles would probably worth a heck of a lot more now that the Beatles are with what they are. So it's a cool idea to be able to honor and kind of identify who are those fans.

Nimrod Axoulai:
Yeah, I totally understand what you're saying and I totally agree. I think that if we look towards the world of video games, loyalty programs and badges are so abundant there. It's a classic, you progress and you get different rewards and people can see them on your profile. And as you said, how cool would it be if everyone knew that I was the one who discovered, let's say Kendrick Lamar first, I was among the first 100 people. This has always been a dream of Netta and myself just understanding how to find those initiators because they meant so much for the growth of a specific musician. Because as you said, maybe at the beginning, five people hear my music. And the fact that five people hear my music is the reason why I wake up every morning, I promote my music and I aim to get 10 people to hear my music.
So those five people should definitely get their Super Relic badge and that might be something that is so lucrative or so helpful or so resourceful when I am with 1,000 listeners, for example. So it's something that is extremely cool from our perspective and we understand how combining gamification to audience ownership and audience segmentation can be one of the most powerful tools for up-and-coming musicians. And we try and investigate how we can integrate in the services we provide to musicians. So it's always something that we have on our mind and we recommend to musicians of all kind to think how they can reward their audiences in that way. So they would be very proud to be the ones who discover them, interact with them. It's something that your audience can wear with pride.

Michael Walker:
That's super smart. The idea of taking a cue from gaming communities that have badges and kind of status symbols that sort of help identify like you're saying, the fans who were there early on going through early in that inner circle. One idea that I want to circle back around to that Netta shared, that was really powerful was the idea of building and network and doing that by not only shouting me to everyone on social media. But also, looking at curating a network of and building relationships with other artists or similar to you, and building relationships maybe with those tastemakers you're talking about and networking. And one idea, I'm still waiting for someone in our community to really take this idea and run with it. But I know that this is a really powerful framework, is this idea of doing music festivals, maybe virtual music festivals for modern musician.
One of the ways we got started was we reached out to a bunch of other music mentors in the space before I had an audience of musicians. I had toured for about 12 years or it was 10 years with my band and we had built an audience of fans, but I didn't have an audience of musicians. And when I was first starting modern musician, one of the first things that I got guided to one of my mentors gave me this idea was reaching out to all of the other music mentors who already built an audience and connecting with them. And actually, I started with interview, it was an interview model. But I put together a summit with 15 of the top music mentors who had an audience and did a three-day event where we basically, I interviewed them and I didn't have any audience at all.
But they all brought the audience, and a few of them actually really promoted the events and went from scratch to about 8,000 musicians on our list relatively in those few days because of building that network, building those relationships. I think there really is an opportunity for musicians to do some sort of virtual music festival, like a three-day event where you reach out to a bunch of artists that are around the same level, maybe slightly bigger, ideally ones who know each other as well, who've built an audience and basically, come together to share some of your guys' songs with the whole group. You basically have a three-day live event where it's about discovering much a new artist.
There could be live performances if you want. It also could be some pre-recorded content if they just wanted to share their music videos or songs. We'd have three days of new music videos from related artists and that could be a pretty interesting way to network and kind of build a relationship. Because the cool thing with building what you guys are offering with your platform with tastemakers, and one thing I think is really powerful for anyone who's listening in this right now to understand is this idea of if you're building an audience one at a time, it's great to build, especially at the beginning, to connect one fan at a time because everyone starts somewhere.
But at a certain point, if you are connecting with the tastemakers or you're connecting with other artists that already have like, let's say a 1,000 fans or 5 or 10,000 fans, then for each one of those artists that you connect with, it's almost like you connected with 5,000 fans as opposed to connecting with one at a time. And so, there is this elements of being able to... This orders of magnitude higher if you are able to connect with those tastemakers. And that's one of the reasons that I think the platform you're building is so helpful, because you're creating a way to facilitate those types of connections.

Netta Tzin:
First, I think talking about artists collaboration, I think this is probably one of the most profound things that can be utilized when done organically and authentically. Think that again, an artist is someone who is first and foremost, they're coming from their music. So giving another layer of representation in a combination with other fellow artists that they love and they would like to empower or ones that they're collaborating with, can definitely expose into a lot of new opportunities. Starting off by using other audiences which one brings theirs just like the way that you mentioned, but also it can grow from that.
And of course, if these specific artists have the means to a festival, which can be also brightening. One of the things about that we were trying to solve or to address or to enable especially for the emerging and independent artists and bring it let's say more into a seamless way to utilize and to work with if there's through Spin, which I think we kind of a bit touched, that is our second product. So basically these are that creating different experiences that can expose fan bases into different types of music, can be from different artists or different remixers, for example. And to create some sort of a themed experience around it. So, one example could be [inaudible 00:35:21], she just released an album and these are the latest releases that you feel that your album really resonates with. And then, you can put a spotlight on different artists, which could be of course, very excited to be featured on something like this so they would share it as well.
Or another example, this is actually something that we actually did with an electronic festival. So different DJs who were going to play at the festival. Towards it, they gave a sneak peek for their audiences of the tunes that they really like and they want to include in their set. And then, they ask them to feedback which of them they would like to hear the most on their set. So they got exposed to different tunes. These artists obviously were really excited because they got another spotlight by a DJ and then, this can be shared as well. And also, it can ring a lot of show, then you grow the audience both for the festival, both for the DJ and for the artists from different directions.
And I think coming up with these kind of things and really utilizing the fact that musicians or music creators are DJs and so on. This is the content that you're creating, then you have some sort of impact and authority of talking about this music or presenting new music or spotlighting other people. And people will relate to it more than going really far ahead. But if you will talk about a shampoo, okay, maybe you are really good at this as well. So definitely if they kept touching basis with that way and really thinking about different themes to integrate to do those shout-outs, definitely can really help. And we're trying to do it with the spins and we're humbly happy to be among other platforms that are providing different services as well.

Michael Walker:
Super cool. I mean, I think it's sort of a tale as old as time, like artists go on tour together and they share each other's audience or they collaborate together. There's features or like Ed Sheeran, they see that he's collaborating with. That's a big part of the strategy is that they collaborate with other artists and it's like they use cross pollinating and it creates a win-win for everyone. So one, Spins, that sounds like a really cool feature and maybe, I'm sure there's a way that we could even integrate our APIs so we can be able to plug in our softwares with each other in a cool way.

Netta Tzin:
We're all about collaboration, so we'd be-

Michael Walker:
Absolutely.

Netta Tzin:
We need to set an example also, the hardest about what we're talking about. So, we'd be definitely happy to collaborate.

Michael Walker:
A 100%. I mean, it's a very much so a meta structure that has become clear. I have mentors who I learn from and I'm also mentoring other artists and there's these meta structures that the fundamentals are true for collaboration and really, building an audience regardless of whether you're a traditional business or you're a musician or whatnot. It's really about finding the people who are most likely to resonate and get value from what you offer. And where do those people congregates? In a lot of cases, they congregate around people who offer a similar value. And everyone has something unique to be able to contribute. And so, being able to network and connect with those collaborators is super powerful. Also, I'm really excited to build in one idea that's been popping up at throughout this conversation is we've been thinking for a while that one of the best uses of this straight team platform would be to have what we would call hyper networking, which would be about introducing artists with other artists who on the platform for a good fit for them.
And I think it would be a really cool when we roll that out to have a music festival, kind of template or some kind of idea that incorporates some of the stuff that we're talking about, so that all the sequences and the templates and stuff are kind of built into it. And along with that, you have working together, collaborating on a way to integrate with your guys' services with tastemakers. Which is something that street team, at least for the foreseeable future, I think we really want to focus primarily just on the creators, so the artists and the fans. So the complimentary tastemakers and kind of connecting with content creators who are using the songs and yoga videos or using it in different content, it could be a really interesting way to connect with our API to be able to connect with the right tastemakers.

Netta Tzin:
Yeah, it sounds great. And I think that when you were talking also about focusing on the musicians and their connections with their fans. So we have the layer of connecting the music with the tastemakers and connecting the musicians with fans is what spins is all about. So we think this can also be a great potential route to look into doing stuff together.

Michael Walker:
Super cool. So I'd love to hear a little bit about the mirror, this platform. If for anyone who's listening to this right now, is this sounds awesome, I'd love to explore the platform and see how I can connect with tastemakers. Could you give an overview of how they could get started, how the process works for getting matched with the right tastemakers?

Nimrod Axoulai:
Of course. So it's pretty simple. As we said, we really wanted to create a streamlined experience and not like a marketplace experience, like a big directory. So all musicians need to do is head over to our website. When they submit their music and provide a few tags describing their tracks, our magic algorithm works in the background and matches them with the most relevant tastemakers within our platform. By saying most relevant, we mean those are the tastemakers who are most likely to the track and share it with their audiences and that their audiences will resonate with this specific track. And I think this is the matchmaking part of it.
And throughout the campaigns, we provide notifications and update just making sure the musician knows everything that happened. So it could be an IG story feature or musicians that wishes to spotlight this specific track on his platform or just edit it to his playlist. Just creating those different layers of exposure through those digital assets. So just to clear the language here, in our campaigns, our tastemakers interact with music and they create digital assets that are tools for exposure. So this is it, in not just in terms of the process itself.

Michael Walker:
Very cool. Awesome. So like always, we'll make sure to put the links on the show notes so you guys have easy access to go check it out. But let's get ready to wrap up. So, thank you both so much for taking the time to hop on here today and geek out about this stuff. It's really valuable. I think that what we've talked about, what we discussed is really kind of the core foundation for building a real community and that, that's probably the number one asset that as an artist that you can cultivate is actually a real connection, a real engagement with that community. So, thank you again for coming out here and having a great conversation. And I would highly recommend that anyone you got value from this, go check out the platform. It's mysphersa.com, is that correct?

Nimrod Axoulai:
.co.

Michael Walker:
.co, okay, awesome. And then, we'll put on in the actual description of the show notes so that it's easy as possible. But thank you guys getting so much and looking forward to connecting soon. And maybe anyone who's listening to us right now, eventually, maybe you'll actually see a direct integration within straight team where you can click on a button and actually have it so you can launch a campaign within MySphera.

Nimrod Axoulai:
Yeah, of course. Thank you so much, Michael. We really enjoyed the chat.

Netta Tzin:
Thank you, Michael.

Michael Walker:
Hey, it's Michael here. I hope that you got a ton of value out of this episode. Make sure to check out the show notes to learn more about our guest today. And again, to support the podcast, then there's a few ways to help us grow. First, if you hit subscribe, then I'll make sure you don't miss a new episode. Secondly, if you share it with your friends or on your social media, tag us, that really helps us out. And third, best of all, if you leave us an honest review, it's going to help us reach more musicians like you, who want to take the music careers to the next level. The time to be a modern musician is now. And I look forward to seeing you on our next episode.