Episode 36: Transformational Songwriting and High Ticket Offers with Todd Herzog

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modern musician podcast todd herzog gold artist academy michael walker

Todd Herzog is a Modern Musician Gold Artist alumnus and an artist who takes the raw material of life experiences and creates soulful, spiritual, acoustic music that opens the hearts of his listeners and leaves them feeling inspired – as if the songs were written only for them. 

In this episode, Todd shares how he’s been able to create remarkable song-writing experiences for his fans that are truly life-changing and transformative. In this way, Todd is able to deliver what we call “High Ticket Offers” that bring maximum value and help fuel his journey as an artist. 

In our interview you’ll learn: 

  • The transformational power of song-writing to bring healing to our lives

  • How to create a high-ticket experience for your fans

  • The mindset and strategy for booking high-ticket experiences

free resources:

Watch Michael Walker’s Free Fanbase Growth Workshop

todd herzog:

Join Todd’s Private Fan Community (The Resonators) Here: go.toddherzogmusic.com/join-the-resonators

Learn more about Todd and check out his music here: www.toddherzogmusic.com

Transcript:

Todd Herzog:
The clients that I've worked with have really had a lot of value out of the experience of writing a song because something that we as musicians maybe take for granted, other people have no experience with. And so to be able to offer them that opportunity to create something out of the experiences in their own lives and to make meaning out of it and to process it and to transmute it somehow from this grief experience into something that is actually positive is just hugely powerful. 

Michael Walker:
It's easy to get lost in today's music industry with constantly changing technology and where anyone with a computer can release their own music. I'm going to share with you why this is the best time to be an independent musician and it's only getting better. If you have high quality music, but you just don't know the best way to promote yourself so they can reach the right people and generate a sustainable income with your music, we'll show you the best strategies that we're using right now to reach millions of new listeners every month without spending 10 hours a day on social media. We're creating a revolution on today's music industry and this is your invitation to join me. I'm your host, Michael Walker. 


All right, I'm super excited to be here today with Todd Herzog. Todd is an artist in our Gold Arts Academy. And he's a great example of someone who is innovating on the role of a musician I think and really going deep and providing a ton of value for his fans and building a community that's really special. And so that'd be fun to bring him onto the podcast be able to share some of the lessons that he's learned and some of the things that he's doing right now to kind of go above and beyond a traditional relationship that musician might have with their audience. So Todd, thanks so much for taking the time to be here today.

Todd Herzog:
Yeah, my pleasure. Thanks for having me, Michael.

Michael Walker:
Yeah, absolutely. So to start out with, I'd love to hear just a little bit about your story and we've already connected. So this more for the people who are listening to this right now. As an introduction, could you just share a little bit about your story and how you got started along the path of becoming a musician?

Todd Herzog:
Yeah, for sure. I mean, I've been singing for as long as I can remember. I would drive my stepbrother crazy singing in the back of the car the same loop over and over and over again. And I mean, even back when I was like three years old, my step-mom would say to my dad, "He can really carry a tune." And so I don't know. It was always something that was just a part of me, sang in choir in elementary school and then sang in a rock band in high school, when I went to college, I sang in acapella group at Tufts and then also ended up at the New England Conservatory of Music. And the strange thing was even in high school, I never saw music as the thing that I was like, yeah, this is a great hobby, but it's not what I'm... I need to pursue a more stable path.


So I think I've actually gotten less conservative as I've gotten older. In high school, I was all very sensible and I'm like, that's not a real job, that's... And then as I got into college and started studying, the music classes were the only things that really spoke to me, that really appealed to me. And so I decided to make that my life's work. And so I would say that throughout high school and college, pretty much everything just went according to plan. I was a good student, I had friends, everything just kind of happened the way that it was supposed to happen, whatever that means. And then after I graduated college, I was like, okay, now the next thing is I'm going to move out to California, had a drummer friend of mine, we're going to start a rock band, we were going to conquer the world and be famous and live the life. 
And I think that's where things started not exactly going the way that I had anticipated that they would go. I thought people will just discover you, people will... You've got a great voice. Hey, that's... I didn't know how it worked honestly, but I thought that it would just kind of happen the way that the rest of life had happened for me. And so that band never ended up happening, ended up living in California for three months, go back to New York and then ended up going to Boston. I was teaching voice lessons. I was singing in cover bands. And then I ended up meeting and I guess, we're going to go into a little bit more of the music story, but this is kind of pivotal in terms of my whole journey.


I met this woman, Rachel, who I became involved with and she was kind of coming out of a bone marrow transplant for leukemia. And we ended up connecting immediately and we dated for a couple years and she was doing great. And then she got sick again. And so the two of us went through this process where we were experimenting with alternative treatments and I was getting into all sorts... I always considered myself kind of a spiritual person, but when life tests you, I think that's when you really are forced to go deeper and try to figure out like, okay, what is this all about? What does this mean for me? And so we did that for a year. And then Rachel went in for another bone marrow transplant and she was good for about a year. 


And then I had moved back out to California. We were kind of long distance for a little while. And then she got sick again. And then over the next seven or eight months, I was back and forth between California and Boston and California and New Jersey where her parents live. And unfortunately, Rachel passed away in July of 1999. And for me, that was the ultimate of this is not at all the way that life is supposed to happen. And it sort of was just one of those pivotal experiences that make you question everything. Everything that I... Oh, I thought that life was supposed to just kind of everything falls into place when it's already. And here was an experience that I ran into that was just I didn't know how to handle it. I didn't know how to deal with it. I didn't ever imagine something happening like that, especially I was 28 years old at the time.


So I really then turned to music, to songwriting and kind of threw myself into that process. I had written some songs before, but really until Rachel and I started going through this process, I didn't have anything kind of substantial to say. I didn't have any kind of deep life experience that I had to share with people. And so this experience of loss and then kind of going through. And I did other healing modalities as well. I did emotional release techniques and therapy and all this other stuff, but really it was the music that I found to be the most healing of those modalities just for me just get it all out onto the page, get it all out and sing about it.


And as I began to sing these songs and to share this music with people, I found that people really resonated with it. I had written this song for Rachel's funeral called If I Only Had The Words and I didn't even think that I should necessarily put it onto my first album. It was an afterthought because I was like, oh, this isn't the kind of music that people want to hear. This is just something for me, this is so personal, this is so... And of course that ended up being the song that everyone was like, oh my God, that touches me because when you're just raw and you're honest, that's what people relate to. So as I went along this journey and I wrote other music and I got into doing some Jewish music, some spiritual music, some meditation music, I found that that was the case. 


Whenever I would just be authentic, be honest and share that with people, that that's what the audience was really looking for. Some that sense of connection, that sense of just real humanity that comes through in the music. And so then just recently this year as I became involved with modern musician and it's been such a blessing to learn how to really create an actual business out of what I've been doing with my art for all these years. In conversations with you, Michael, where we talked about, well, what is it that you have to offer people that just comes from your own experience, but that would bring value to people's lives? And I really had to think about it like, huh, what would I offer someone that would be valuable to them?


And then we started talking about this whole idea of the healing aspect of songwriting. And I thought, oh, that's actually a great idea because you don't know too many people who haven't run into some difficulty, some tragedy. In every life, something happens that you didn't expect, you lose somebody that you love or you lose a pet or a child. I mean, there's stuff goes wrong if you're around long enough and it requires processing and healing. And I think any good advice that I've received, I resisted it as long as I could and then eventually came to see the wisdom in it. And I think part of the resistance is not believing strongly enough in myself or not saying like, oh, what do I have that I could actually teach somebody else?


There's this kind of nagging sense of doubt that maybe this isn't really going to be valuable for people. But in the end, I kind of overcame that and started just putting it out there to people. And even though I'm not a trained therapist or anything like that, the clients that I've worked with have really had a lot of value out of the experience of writing a song because something that we as musicians maybe take for granted, other people have no experience with. And so to be able to offer them that opportunity to create something out of the experiences in their own lives and to make meaning out of it and to process it and to transmute it somehow from this grief experience into something that is actually positive is just hugely powerful. So that's been my experience so far. And I've only done this with a few clients so far, but everyone that I've worked with up to this point has just been so grateful and appreciative of the opportunity. So it's been amazing so far.

Michael Walker:
That's so incredible, man. Yeah, thank you for sharing your story. And it's such an interesting and a perfect example of something I think all of us as musicians have faced when you described that song, the one that was so personal that I was like, oh, I can't share this. People don't want and kind of in that literally being the one that resonated the most with people. And I wonder what it is about that process, where it's something they also spoke to with that nagging kind of self doubt. I think that all of us as musicians feel, especially early on when we're just starting out we haven't necessarily gotten the validation from a lot of external sources yet where it's like, am I good enough? 
And I feel like that process of sharing that song, it came with that resistance because it was so personal and because it was really authentic and because there's a natural sense of vulnerability, exposure being fully seen that comes with that. So I think for anyone listening or watching this right now, it's a good reminder to kind of look within and be like, yeah, what are those songs? What I really want to write about? A lot of times I think it can come from that experience or that emotional, that thing that needs to be processed like the trauma or something that's uncomfortable, stuff that we tend to try to avoid facing, but that's the exact thing that just shining a light on it and processing it and healing it and expressing it can really resonate with people. So I love that story and how you're brave enough to be able to face that and be able to share it.


And now you're able to help impact other people as well and allow them to be able to shine a light on their own things that they need to process. I think that's incredible. One of the things that I think is so incredible about you, Todd is how your community is still, this is a new tribe, a new community that you're building and you've built such a deep relationship with the people who are in your audience right now through the live streams, the people that you're connecting with. Could you share a little bit more details about what the offer kind of looks like when it comes to creating one of these songwriting experiences and how you position it, how you frame it when it comes to making the offer?

Todd Herzog:
Sure, so the way that I have it framed at this point is that it's kind of the culmination of this virtual backstage pass, which is a series of three videos where I really explain the motivation behind some of my most personal songs. So the first one I did was for If I Only Had The Words and I talked about my story with Rachel. And then kind of put it into context and then share the video. And then after that, people have the opportunity to, well, so first, they can purchase some of the lower price things like the starter pack or a VIP pack. And then the next day, I have it set up that there will be an automated email that comes out the next day with video number two and video number two is this song called Give Me The Strength, which I wrote for the Jennifer Diamond Foundation.


And that was an organization, a charity organization that after Rachel had passed away, I had started doing some work with the leukemia and lymphoma society and through a contact there, I was introduced to Harvey Diamond and his wife, Alice and Harvey is Neil Diamond's brother. So Harvey and Alice had lost their daughter, Jennifer to a rare form of cancer. And they had started this charity foundation. And so they asked me to create a theme song for that. And so anyhow, in the second video, I talk a little bit about that and share the song. And then I kind of gradually talk about just how the process of songwriting has helped me with healing. I share my own experience. And then in the third video, I share a song called Here and Today, which I wrote as it's kind of a social action healing a broader society kind of themed song.


And that one was written for the Religious Action Center, which is part of the union for Reform Judaism. Anyway, they were putting this compilation together sort of new folk inspirational action songs for our whole society. And so Here and Today talks about just embracing one another and coming together and finding commonality. And so the healing of that song then expands into a broader context of now it's not just on an individual level or within groups, but now it's like, how can I use music to heal society? How can I expand the influence of it? And so after that song, I talk a little bit about the process of, hey, if there's something in your life, whether it's a loss or it's just that you want to share some appreciation with someone and you feel like there's a song inside of you, but you don't know how to get that out, that's what this process is about. 


So I can take someone who has never written a song before and basically we just brainstorm. So the first thing that happens is that they fill out this application form, they talk about their experience level, they talk about what they might want to write about. And then we talk about the budget and does that fit with what they can comfortably handle. And then from there, if it seems like it's a good fit, we set up a call, whether it's a phone call or a Zoom call and we just have an initial conversation and we talk about, okay, what is it that you think you'd like to write about? And let's delve a little deeper. And the first conversation or two could even just be we're just brainstorming, we're just throwing out a bunch of ideas.


And then typically, if it's something that the person hasn't quite put their finger on, we pretty quickly come to the realization of like, this is what the song is going to be about. I think I told you the story of where I was working with this client. And she wanted to write a song about her grandfather and said, "We always used to go to this house that we had at the beach and whenever we need to discuss anything important, we'd go out and we'd sit on the rocks and we'd discuss it and we talk." And she said, "The rocks have gotten buried. They're no longer there anymore, but I still like to go to the place where the rocks used to be." And it was just this moment in the conversation we were like, yup, that's it. Where the rocks used to be, that's the theme. That is the title. 


And we knew right at that moment, that's where we're going to delve into that idea. And so far that has just been the case that through conversations, through exploration of what's going on and what's most important, then we arrive at the theme for the song. And so then I'll typically have that person just sort of do free writing on that theme. And then we'll come back a few days later, a week later and they'll share that free writing and we'll talk about it. And we'll kind of figure out the overall shape that the song will take, kind of storyboard it and say, we plot it out. I say, all right. Okay, in the first verse, here's where the scene will be set. 


And then we know that the chorus is going to have something to do with this. We're going to get there. And then we figure out what the new information that we're going to introduce in the second verse. So we just kind of take it step-by-step. And then we talk about the function of the bridge and how that can be a release or open up. It's like that's where the epiphany happens in the song. And then at the conclusion, who are you now at the end of the song that you weren't before? And typically, the process with the person will mirror what is happening in the song. 


So they personally will move from one place where they were before we started the process of writing the song to the other side of that process. And obviously healing looks different for different people and different people need different things, but there is a shift that happens through taking part in this process that they're not the same person when they finish the project is when they started it. That's the goal for me at least to, as you said, shine a light on that place that needed attention, that needed healing, give it that attention, bring it forth into some kind of a tangible form as the song and then allow the process to just happen.

Michael Walker:
Oh, what's up guys. So quick intermission from the podcasts. I can tell you about an awesome free gift that I have for you. I want to share something that's not normally available to the public. They normally reserve for our $5,000 clients that we work with personally. This is a presentation called six steps to explode your fanbase and make a profit with your music online. And specifically, we're going to walk through how to build a paid traffic and automated funnel. It's going to allow you to grow your fanbase online. And the system is designed to get you to your first $5,000 a month with your music. We've invested over $130,000 in the past year to test out different traffic sources and different offers and really see what's working best right now for musicians. 


And so I think it's going to be hugely valuable for you. And so if that's something you're interested in, in the description, there should be a little link that you can click on to go get that. And the other thing I want to mention is if you want to do us a huge favor, one thing that really makes a big difference early on when you're creating new podcast is if people click subscribe, then it basically lets the algorithm know that this is something that's new and noteworthy and that people actually want to hear. And so that'll help us reach a lot more people. So if you're getting value from this and you get value from the free trainings, then if you want to do us a favor, I'd really appreciate you clicking the subscribe button. All right, let's get back to the podcast.


That's so cool, man. I love that so much because I think that there's this role of music and music is one of the reoccurring things throughout history. Who knows how long making music for probably since basically the beginning, since we started having journeys of being alive. But it seems like in most ceremonies and most sort of ceremonies where someone goes through a transformation and things like going from boyhood to manhood or things like getting married or big events, as humans, we have these ceremonies that sort of were before and after. And this is the official, this is how we change our identity. It's like we change when we go in, we're one way, we go in, we're the other way. And music is such an integral part to that transition for a lot of people.


And yeah, I think as musicians, you really have this opportunity where I think most artists want to be able to make a positive impact on their listeners and be able to know that they're changing people's lives. And I see what you're doing right now is sort of a super deep dive into that process and sort of allowing them to take a huge step towards looking inward and sort of processing some of those things on their own journey and being able to transform. It's really, really cool. And also think it's a big opportunity for most artists. 


I think most artists through the music that you create when you are sharing that piece of yourself and you're being authentic, then a lot of times music, it is less sort of a healing modality, whether we would kind of think about it that way normally or not, it is a process of expressing yourself. And generally, a lot of the best songs, they come with that emotional release and they come with that authenticity and it really resonates with something that you've personally gone through and that's what really helps connect with other people. And so what a cool idea and a cool gift to be able to facilitate that transformation and be able to help other people do that. 


I think one thing that I'd love to dive into because I think that for people who might be listening to this right now, they might be having the same kind of thoughts that you had early on in terms of like, who am I to offer something like this? And maybe have some self-worth or just kind of the value of what they're offering, some mindset stuff to dig into around that. Because we're talking, I remember you sent a message. You had a $4,000 Saturday through offering these kinds of experiences and they're hugely valuable. And you're working with, I think your audience. How many people do you have in the street team group right now?

Todd Herzog:
There are over 400 people in my Facebook group and probably over 800 people who've signed up for my email list in the last seven, eight months or so.

Michael Walker:
Yeah, and that's so incredible because I mean, I think that a lot of people also think, oh, I need to have millions of fans or millions of streams in order to... You need a million streams in order to make $5,000 revenue and a million streams is a lot of streams for most people. So I think that there's a really special opportunity to go deep and you don't necessarily need millions of streams or millions of fans, but you can provide this kind of service, this kind of connection with a smaller community. 


So what's kind of helped you personally overcome some of the initial self doubt and kind of wondering like, who am I to offer this kind of thing or the value of it? And maybe what could you share with anyone who's listening to this right now who maybe be sort of questioning like, if I did something like this because I mean, we recommend probably charging somewhere in the thousands of dollars at least for an experience like this. So what kind of advice would you have for anyone through navigating that?

Todd Herzog:
Well, I think it is a mindset thing. It is taking a more expansive view of you're not just providing music, background music for a thing, you're actually providing an experience for someone that is going to change their life and in terms of having the confidence to move forward with it. I mean, I think at some point, it really is just like, you just got to take the leap, but recognizing that the reason that it works is because there's so much connection between us as human beings. We have so much more in common than what separates us as beings that maybe we want to really get deep into the spiritual aspects of things. We're so connected and we're all part of this same kind of life force. 


And so by using music, using something that you're already good at, that you're already connected to just to tap into that sense of connection, it's probably the most natural thing in the world that you could do as a musician. You just have to trust that when you put yourself into that position, you'll have the answers that you need. And that that person is coming to you for a reason and you're just helping to facilitate it. I don't think that I have any special skill set going into it. The only skill set that I have is listening to what the other person is telling me and recognizing when we've kind of hit into that moment that... And I think if you're present and you're just having that conversation with the person, that you'll both recognize it. 


And so you just have to sort of go into it knowing that, okay, I don't know where this conversation is going to go, you have to have a certain level of comfort with the unknown, but I think that's life. I mean, we're just, even in having this conversation with you, you have no idea where it was going to end up going or heading. And I think you take the same approach with offering the service and throwing it out there to clients that the conversation will go where it needs to go and you will have the answers that you need to provide the service if you feel called to do something like that, if that call, that instinct within yourself is probably the thing that's telling you, you already have this within you. You don't need somebody to teach this to you, this is something that's already inside of you.

Michael Walker:
Yeah, that's awesome. That's so powerful too just as I think that one of the things that you're pointing to right now is really this amazing ability. And I think that musicians in a lot of cases have this ability because there's a reason their music, this is where the truest, the best music comes from is from that almost mysterious unknown and the willingness to trust that. And people have different names for it. And so a lot of people, we have different religious interpretations of what this unknown thing is. I know Ryan Tedder, one of the most successful songwriters in the world. 


I was watching a course that he did, where he was basically explaining his song writing process. And he's incredibly talented. He's honed his craft. He has a lot of skills. But when it comes to actually writing the songs and writing the lyrics, he basically acknowledged. He's like, yeah, I don't really know what's happening here. This is the thing that I just sort of channel... The way that I perceive that it's like, I'm channeling.... There's a connection with God. And I think that there is something really powerful about what you pointed to within this offer, within this role, really this ability to listen and to hold space and to be able to kind of pull out and let them express and guide where does it need to go to. 
And as a human, I think there's so much more power in the ability to ask a really good question than to provide an answer necessarily. A question is this, it pulls forth energy and it brings people forward as opposed to making a statement. And it sounds like what you're saying is that really within this offer, within this service that you're providing, a lot of it is about their experience and sort of trusting, letting go and trusting that what's going to come up is what needs to come up and that needs to be processed, which I think is really special.

Todd Herzog:
Yeah, it is. It's asking that question. What is most important to you in this moment? What is the thing that you keep coming back to? That's the sign, that's the intuition. Whatever that unknown creative force that moves through us, that we need to make space for and learn how to listen to, that's the question. When you sit down to write a song or even somebody like Einstein. They say that he was just kind of channeling the mind of God when he understood how things worked in the universe. And then of course, he used the thinking process at some point in structuring it. But really it's like, you need to be able to move into that formless realm. And just, yeah, as you said, ask the question and then be open to whatever it is that is going to come through and honor that and just trust it. Yeah, the hardest part is getting out of your own way I think.

Michael Walker:
I love that. Yeah, as you're describing that, one thing that popped up and I think this is a perfect analogy or way to understand some of what we're talking about here is the map is not the territory as a quote. And the map is not the territory. And the meaning is that as humans, we all have a map of reality or we have our beliefs or our perception or interpretation of what's happening. And we all have a different map and sometimes, we're all looking at the same thing, but we have wildly different interpretations of what's happening because we're using maps. And it's really important to remember and acknowledge the fact that the map is not the territory itself, it's just an interpretation of it.
And maps can be really useful. Maps are great. If you want to go from point A to point B, then they'll help you go and take that step. But also there's a time and a place to pull up the map and there's a time and place to let it go and just kind of look and see, okay, where are we at right now and to navigate. And sometimes the landscape changes as well. So old maps become outdated and they used to point towards something, but now they're not pointing to the same thing anymore. And I think there is a really... It's so important to remember and acknowledge, especially in today's landscape where it's easier than ever because the algorithm is basically pointing us towards other people that believe the exact same thing that we do and have the exact same map and things like politics can become really charged. 
And say, no, my map is around... No, my map... And like, look, look, look, it's agreed this way. And I think that's the ability to be able to separate from the map and just observe it and to be able to question it, to question it and also to look at other people's maps and kind of compare them and say, hmm, that's interesting that you view it that way. Hey, both of our maps are pointing to the same thing. They just are kind of written in different ways. Look at that, that's really interesting. But there is a component. Our communication, our language, when we talk, it's literally we're creating maps. Everything we're talking about is just an idea. It's just a map. So it's sort of we abstract everything just by talking about it. And so music I think is one of those ways to bridge the gap between the map and reality. It's about kind of getting back in tuned with that greater mystery, which is more for the territory in and of itself.

Todd Herzog:
There's an interesting, I forget who said it, but when they say, when you're praying and you're singing and then it says, he who sings prays twice. And it's like, yeah, the music and the vibration and the experience of that can just bypass that mindset, the mind barrier between the actual, the word and the experience. I think we've talked about Eckhart Tolle and he talks about words as sign posts. And I think it's kind of, he's like, you can have the word honey, but it's not like, you don't know what honey is until you taste it. So you use the word or you use the music as a vehicle to get you to that experience of the thing. And so maybe that's why this songwriting and this whole process is so powerful because you can bypass the intellectual processing of the experience and you can just get right into the experience. So I think that maybe makes it powerful.

Michael Walker:
I love that. Yeah, I mean, this is some good stuff. This is the kind of conversations that can really go down a rabbit hole and talk about for a while because-

Todd Herzog:
Sure.

Michael Walker:
... it's really good. But yeah, man, this is awesome. I really appreciate you sharing your story. And hopefully for anyone that's listening right now, that's a musician, it's kind of got your wheels turning on what could I provide at a really high level that kind of is literally life-changing that could help serve people and even deeper way. And so for anyone that's listening to this right now, do you have any final thoughts around, let's say that someone hasn't created an offer like this yet and let's say that they have an audience of maybe 500 to 1,000 people and they've started kind of growing this community at a high level, how would you recommend that they start thinking about creating a higher ticket offer as a way to provide more value?

Todd Herzog:
I think you look at yourself and you see, what is it that I'm good at? And what is it that I love to do? And it's probably the thing that is so easy for you that you take it for granted, but that for other people, you don't even realize that this could open up a whole new world for someone else. For me singing, oh, it's like breathing, but for other people, they're like, how do you do that? Or songwriting or maybe it's playing guitar or... So you just look at what are my strengths and what do I have that actually I could offer to somebody else. And yeah, I think it's so human nature to overlook the things that we're good at and to just assume that, oh, well, that's easy.


Why would anybody pay for me to just teach them that? Because that's common sense, but it's not. Sometimes it's not. And yeah, so sometimes you just need to look at yourself through someone else's eyes, through someone else's perspective and say, if I was just looking at this person, what would I say is the best part or the strongest part or what does that person have to offer? Because everybody has something to offer. If we were redundant, then we wouldn't be here. We're each here to bring something to the puzzle. And you just have to figure out what your puzzle piece is and then offer that. That would be my advice.

Michael Walker:
That's so good. Yeah, and I think that it's easy to sort of chase other things or sort of to want to make an impression or to try to "kind of be someone else" and that it is interesting. We can kind of turn inward and kind of look inside, like you're saying and question some of your assumptions around the things that are so simple, so easy that they just fun. And you're like, oh, no one would possibly pay me for something like this. And maybe another thing that would be, for anyone listening to this right now, that would be a great next step would just be getting on as many personal Zoom calls as possible with your most engaged fans, the ones that you really connect with, the ones who seem to care most and maybe just floating after you brainstorm all these ideas. 


I was having a conversation with them and asking, out of everything that we just talked about, which are you most excited about or if any ideas or what would be most valuable to you and a gem of a question and 99.9% of situations, what would be most valuable for you? But awesome. So Todd, thank you so much for coming on here and sharing your story. I think what you're doing is really, really cool and paving the way I think for a whole movements of musicians who you have this opportunity, you have this ability to provide so much value.
And so it's really helped create transformation. So I really appreciate you kind of going through that, that process yourself, having... There are different ways that you can respond to a tragic loss and going through adversity. And one of the ways is kind of to close up and select a faster. And then another way is to, like you've done, shine a light on it and help process it. And I really appreciate you doing that for yourself and also continuing to help other people to be able to process that and to move on.

Todd Herzog:
Thank you. Thank you, Michael. And thanks for all of your help in helping me to see what I had to offer other people as well. So I appreciate you and appreciate this opportunity.

Michael Walker:
Absolutely, so the last thing that I forgot to ask was for anyone who is listening to this right now, who might be interested in getting in touch with you, connecting more, where would be the best place for them to reach out?

Todd Herzog:
Well, they can visit me online at just toddherzog.music.com. And if they want to become part of the community, it's just go.toddherzog.music.com/join-the-resonators. And that's my street team. And they can also just drop me an email, just Todd at toddherzog.com.

Michael Walker:
Awesome, I'm sure that you've probably gotten this before, but if you Google Todd Herzog, there's a guy who was on Survivor-

Todd Herzog:
Survivor. Yeah.

Michael Walker:
...or something.

Todd Herzog:
Yeah. Yeah. Yeah.

Michael Walker:
You need to get on the new season of Survivor. So you can just-

Todd Herzog:
Well, funny story. I actually got an email a few years back from his dad who was... When he was going through a really rough time and he was on Dr. Phil and dealing with the addiction stuff and all that. And he said he had come across my music and asked me if I could send him a copy of my CD so that he could give it to his son. And so anyhow, I have a little connection with the other Todd Herzog. But yeah, sometimes people will find me like, "Hey, are you that guy?" And I'm like, "No, a different guy, but... 

Michael Walker:
So it's toddherzogmusic.com. Awesome. 

Todd Herzog:
Yeah.

Michael Walker:
Cool. Well, Todd, thanks again. You're the man and I hope you have awesome rest of your day.

Todd Herzog:
Thank you, Michael. You too. 

Michael Walker:
Hey, it's Michael here. I hope that you got a ton of value out of this episode. Make sure to check out the show notes to learn more about the guest today. Any questions for the podcast, then there's few ways to help us grow. First, if you hit subscribe, then I'll make sure you don't miss a new episode. Secondly, if you share it with your friends or on your social media, tag us. That really helps us out. And third, best of all, if you leave us an honest review, it's going to help us reach more musicians like you who want to take the music career to the next level. The time to be a modern musician is now and I'll look forward to seeing you on our next episode.